How Country Radio In Orlando Covered Shooting Rampage
June 13, 2016 at 12:29 PM (PT)
“On-air, we are as authentic as the music we play. We're talking with the listeners and just trying to digest what exactly happened in our backyard.” That’s COX MEDIA Country WWKA (K92.3)/ORLANDO PD ANDREW BLAND, describing the station’s on-air approach in the hours following SUNDAY morning’s (6/12) shooting at the city’s PULSE nightclub, a rampage that claimed 50 lives.
“K92.3 morning teamers AJ and ASHLEY this MORNING (6/13) had one bit of direction, and that's to give a big hug to ORLANDO; they did it perfectly,” said BLAND. “There is no playbook for something like this, you just reflect the community. K923 today, this week, and for a long time from now is going be a place to escape, a place to listen, a place to be heard, a place to relate, and a place to heal over the music. Several artists joined the show today, from JOHN RICH to several who have direct connections to ORLANDO like MICHAEL RAY.”
Upon hearing the news early SUNDAY (6/12), BLAND says there was no question about what needed to be done. “The entire staff immediately arrived at the radio station and went on air for the next nine hours. No commercials, no music, just reacting to the news with our listeners and fellow morning show personalities. COX MEDIA GROUP ORLANDO has an exceptional roster of A+ talent from K923’s AJ and ASHLEY; OBIE, LIL’ SHAWN, and ESTEE on WPYO (POWER 95.3); MONICA MAY and MISS B on WCFB (STAR 94.5); DENISE RYAN on WMMO; and JOE KELLEY on WDBO (NEWS 96.5) – we all went on air together with the goal of informing and nurturing our CENTRAL FLORIDA community … it is further proof that radio is more than just ratings and revenue, it’s about serving our community and helping others a time of need.”