This Week's Merge: One Of Radio's Finest Moments – Inspired And Led By Radio's Talent
June 15, 2016 at 3:57 AM (PT)
CUMULUS and WESTWOOD ONE VP/Social and MERGE author LORI LEWIS writes, "The beauty of social media during times of deep sorrow is the sharing of our own stories and reading others.
"And watching radio doing just that with its audience during such heartbreak these past few days was another reminder of the value of our storied industry and why radio talent matter.
"The ORLANDO radio market, along with cities across the country, shined in the darkest times. There was a true social service happening, beyond the airwaves.
"And it played out naturally because of the fundamentals set in place at so many radio stations."
Read more in MERGE which is designed and written to help assist the radio and record industry in the social and digital space.