Cumulus Swaps Alternative, Adult Hits Formats In Kansas City
June 15, 2016 at 5:46 AM (PT)
CUMULUS is swapping the Adult Hits format of KCJK (105.1 JACK FM)/KANSAS CITY with the Alternative format of K273BZ-KCMO-HD2 (102.5 THE UNDERGROUND). The JACK FM format will continue on the translator as 102.5 JACK FM, while the Alternative format gets a full-market signal and rebrands as X 105.1, KANSAS CITY'S ALTERNATIVE.
Regional VP/Market Manager DONNA BAKER said, “CUMULUS MEDIA-KANSAS CITY’s seven-station cluster has experienced explosive growth, up 19.7% since last year in total audience (6+ M-Su 6a-12a). All other KANSAS CITY radio groups’ audience shares have declined over the same period. 1.2 million people tune in to a CUMULUS MEDIA-KANSAS CITY station every week, making ours the largest radio audience in KANSAS CITY. Against this backdrop, and working with focus, optimism, responsibility, collaboration and empowerment, our team discovered an even greater opportunity for our group of seven tremendous radio stations and the CHIEFS RADIO NETWORK to serve KANSAS CITY listeners.”
OM LANCE TIDWELL said, “With JACK FM broadcasting from its new home at 102.5 and the simultaneous launch of X 105.1, KANSAS CITY’S ALTERNATIVE, we are positioned to continue our stations’ incredible growth trajectory. We will kick off the summer with continuous music, concert tickets and cash to celebrate the new home of KANSAS CITY'S ALTERNATIVE at 105.1. We couldn’t be more excited and our listeners will love what they hear!”