Sony/ATV Taps Epic Rights As Global Licensing Agent For Lennon-McCartney Catalog
June 15, 2016 at 11:57 AM (PT)
SONY/ATV MUSIC PUBLISHING has named global branding, licensing and rights management company EPIC RIGHTS one of the global licensing agents for the historic song catalog of JOHN LENNON and PAUL McCARTNEY. The BEATLES co-founders published more than 180 songs between 1962 and 1969 that comprise the NORTHERN SONGS LENNON-McCARTNEY catalog.
With its Lyrics Written By LENNON & McCARTNEY program, EPIC RIGHTS is developing a global licensing program that will incorporate the iconic words of many of the duo’s most popular songs into licensed products across multiple consumer goods categories. The company will be presenting the brand at the upcoming LICENSING EXPO in LAS VEGAS.
EPIC RIGHTS CEO DELL FURANO explained: “For many people the world over, a BEATLES song instantly transports them to a place, a time, a feeling with huge emotional attachment. Those iconic lyrics, which double as cultural and historical references, also communicate attitudes that are as topical and relevant today as they were in the 1960s.”
SONY/ATV MUSIC PUBLISHING VP Merchandise & Consumer Products ROD KOTLER added: “The songs of JOHN LENNON and PAUL McCARTNEY not only became social anthems for a generation, they have lived on to inspire people of all ages around the globe, regardless of language or geographic location. DELL and the EPIC RIGHTS team understand the importance of these lyrics, lyrics that live well beyond the songs that first delivered them, and we trust him to develop an appropriate licensing program that respects those treasured lyrics.”
EPIC RIGHTS EVP Global Licensing LISA STREFF added: “We envision a broad licensed products campaign that encompasses everything from apparel, accessories and wall art to home electronics, gifts, stationery, and more. From 'All You Need Is Love' to 'Hey Jude,' the opportunities to develop high quality merchandise that incorporates the words and sentiments of PAUL McCARTNEY and JOHN LENNON’s lyrics are limitless.”
More than 180 songs comprise the LENNON-McCARTNEY catalog, with "Come Together," "Hey Jude," "Let It Be, "In My Life," "Strawberry Fields Forever," "A Day In The Life" and "Yesterday" the most popular, according to ROLLING STONE.