Westwood One Launches Lite AC Format
June 16, 2016 at 10:25 AM (PT)
WESTWOOD ONE is launching a traditional Lite AC 24-hour format, fully hosted and featuring a wide variety of music from the '70s through today, on MONDAY, JULY 11th. The new format will be programmed by VP/Programming, Contemporary Formats CHERI MARQUART and Dir./Operations JONATHAN STEELE.
Lite AC, which joins other currents-based formats Hits Now and Hot AC on the WESTWOOD ONE lineup, will feature core artists like BILLY JOEL, CELINE DION, CHICAGO, ELTON JOHN, FLEETWOOD MAC and HALL & OATES, and will also include artists like ADELE, MICHAEL BUBLÉ and WHITNEY HOUSTON. Lite AC will be offered on WESTWOOD ONE’s Total platform, with a structured-break, exact-timed hour, but with numerous opportunities for station and market identification.
“Our affiliates have asked for an alternative to our AC format, which, in keeping with the evolution of AC, is a little more upbeat now," WESTWOOD ONE Pres./Programming KIRK STIRLAND said. "Lite AC will fit a nice slot between our Adult Standards, on the gold side, and our current-based AC and Hot AC formats.”