iHeartMedia/St. Louis Launches Pride Radio For Local LGBT Community
June 22, 2016 at 2:21 PM (PT)
IHEARTMEDIA/ST. LOUIS has launched PRIDE RADIO ST. LOUIS dedicated to the local LGBT community, the fourth radio station in the country with programming devoted to local Lesbian, Gay, Bisexual and Transgender listeners and allies. The new station will kick off commercial-free on TODAY (JUNE 22nd) at 2p (CT).
PRIDE RADIO ST. LOUIS is a broadcast extension of the popular iHEARTRADIO digital station PRIDE RADIO, and will play the hottest dance remixes and pop hits from artists such as DNCE, RIHANNA, CALVIN HARRIS, NICK JONAS and DEMI LOVATO, among others. The station’s on-air programming will include an emphasis on local community news, plus several music and entertainment shows throughout the day with popular on-air personalities RICKY (6-10a [CT]); DELANA (10a-2p [CT]); HOUSTON (2–6p [CT]); PACEY (6–10p [CT]); and CHRISTIE (10p–12a [CT]). PRIDE RADIO ST LOUIS will also feature special mixes, exclusive on-air interviews and localized online content.
iHEARTMEDIA ST. LOUIS SVP Programming TONY BANKS stated: "It's PRIDE WEEK in ST. LOUIS, and as the exclusive radio partner of PRIDE STL., we can't think of a better time to launch PRIDE RADIO ST. LOUIS. Our city has one of the most passionate LGBT communities in AMERICA and we look forward to an even greater bond with our local listeners as they engage with PRIDE RADIO ST. LOUIS’ on-air personalities and programming, customized for our city!"
The launch follows the success of PRIDE RADIO, iHEARTRADIO’s digital entertainment destination for the LGBT community, which is consistently one of its most listened-to dance hit and remix stations.
iHEARTMEDIA ST. LOUIS is the official radio partner of STL PRIDE and will celebrate with its listeners from JUNE 24th-26th with live public performances by recording artists JORDIN SPARKS, SHAWN HOOK, KARMIN, MELANIE MARTINEZ and more. In addition, DNCE will participate in the PRIDE STL parade on the iHEARTRADIO float on SUNDAY, JUNE 26th.
Fans can listen to PRIDE RADIO ST. LOUIS at the station's website, PrideRadioSTL.com as well as on 107.7-HD2 in ST.LOUIS, iHeartRadio.com and the iHEARTRADIO mobile app, its all-in-one music streaming and digital radio service.