PodcastOne's Norm Pattiz Goes To Cannes To Talk Podcasting
June 27, 2016 at 5:42 AM (PT)
NORM PATTIZ took his PODCASTONE road show to CANNES, where, ADWEEK reports, he was featured in a session on podcasting.
The PODCASTONE founder told the CANNES audience, "Radio should have embraced digital and made it part of radio" but that the major players, buried in debt, are "not thinking of inventing in anything new," and claimed that his company "probably" gets 40% of all podcasting revenue and 80-85% of all brand business. He cited his talk at last year's DASH CONFERENCE on the connected car, repeating that he does not believe in "in-dash solutions" and thinks that the connection will instead be via the smartphone; and he explained his company's deal with AP to tack a newscast onto the end of podcasts, claiming that "We know that 65 to 70% of the audience actually sticks around" to the end of a show and that the newscast is more effective in keeping them to the end than a bare post-roll ad.
Read the interview here.