ABC Radio, Skyview Networks, SLS Las Vegas Launching 'Pop EDM' Show, Flo Rida 4th Of July Special
June 27, 2016 at 6:55 AM (PT)
ABC RADIO is launching a weekly syndicated EDM show in collaboration with the SLS LAS VEGAS resort and casino and SKYVIEW NETWORKS. The four-hour show, "POP EDM," will start on JULY 16th, preceded by a three-hour special on JULY 4th weekend, "GO WITH THE FLO -- FOURTH OF JULY, VEGAS STYLE," featuring FLO RIDA with mixes by DJ IKON and hosted by VIC LATINO, who will also host the series.
"This exciting new relationship with SLS LAS VEGAS provides ABC RADIO access to one of America’s strongest, and most creative entertainment markets,” said ABC RADIO VP/GM STEVE JONES. “POP EDM and the JULY 4th special featuring FLO RIDA uniquely capture the soundtrack of Millennial culture creating opportunities for appointment listening.
“POP EDM provides advertisers seeking higher integration direct access to fans,” said SKYVIEW NETWORKS President KEN THIELE. “This new relationship can create powerful results, especially in the area of brand engagement. The associated activation really allows us to build seamless campaigns that will play well with the Millennial audience.”
“The biggest and best parties are at SLS LAS VEGAS and now listeners around the country can get exclusive access to this fun,” said SLS LAS VEGAS head of Corporate Partnerships RICK ONSUREZ. “This media alliance also allows us to harness our extensive onsite marketing tools to benefit radio advertisers seeking a unique association.”