Lino Alvarez Named GSM At Lazer Broadcasting/Oxnard-Ventura-Santa Barbara-Santa Maria
June 28, 2016 at 4:55 AM (PT)
Veteran Spanish-language television sales executive LINO ALVAREZ has joined LAZER BROADCASTING as GSM for the company's OXNARD/VENTURA, SANTA BARBARA, and SANTA MARIA stations.
Most recently Dir./Network Sales at TV diginet VME/VME KIDS, ALVAREZ has served as VP/Sales for KWHY-TV (MUNDOFOX)/LOS ANGELES, GSM for KRCA-TV (ESTRELLA TV)/LOS ANGELES, and VP/Sales/LSM/AE at KVEA-TV (TELEMUNDO 52)/LOS ANGELES.
GM SEAN O'NEILL said, “LINO is a seasoned sales leader who is focused and results driven. His track record of success and extensive knowledge of the Hispanic market makes him the ideal choice to lead our sales efforts in these key markets. We are very excited to have LINO join the LAZER family."
ALVAREZ added, “LAZER BROADCASTING is a dynamic company with unlimited growth potential and I am thrilled to be leading their sales efforts.”