AdsWizz Launches PodWave, The First Podcast-Specific Audio Advertising Marketplace
July 6, 2016 at 7:06 AM (PT)
ADSWIZZ has launched PODWAVE, the first ad marketplace specifically created to meet the needs of podcasts. The new marketplace provides its premium publishers with ad creatives specifically tailored to best fit podcast content. It also creates a dedicated venue for advertisers targeting the in-demand audiences of premium podcasts while providing them with detailed metrics.
Working with ADSWIZZ to drive sales to advertisers and their agencies will be NATIONAL PUBLIC MEDIA (NPM), the sponsorship sales team for NPR and PBS stations and their digital offerings. Under terms of the deal, NPM will sell PODWAVE inventory to advertisers, capitalizing on the large and growing podcast audience.
“NPM has been selling premium podcast sponsorship for NPR for more than a decade. We have a deep understanding of the podcast marketplace and importantly, the best way to insert podcasts into an advertiser’s media mix,” said NPM GM BRYAN MOFFETT. “With this new partnership, our sales team can now apply our expertise in podcast sponsor messaging to an expanded network of commercial podcasts.”