Research Director, Inc.: Exclusive June PPM Analysis For Houston, Washington, D.C., Philadelphia, Atlanta, Boston
July 6, 2016 at 1:55 PM (PT)
And the saga continues … the Ratings Experts from RESEARCH DIRECTOR, INC., with a healthy dose of helpfulness from the data drivers from XTRENDS, bring you another installment of as the ratings turn. We set our sights on five more markets, going four demos deep into each. This episode features JUNE, a time period better known as 5/19 through 6/15. Its most notable feature being the unofficial start to summer known as MEMORIAL DAY weekend. Sure, there were also vacations and graduations to contend with but we’ll put those aside for now as we look at the cold hard facts …
HOUSTON: The Sunny Never Sets
The show that never ends added another chapter as iHEARTMEDIA AC KODA (SUNNY) was again #1 6+ (7.4-7.4). By our estimate that makes it about a billion books in a row – give or take. Last month three stations allied at #2. Not this time. UNIVISION Regional Mexican KLTN was the lone survivor as it landed its best book in over a year (6.3-6.4). COX RADIO Classic Rock KGLK (THE EAGLE) was flat (6.3-6.3) and slid back to #3. RADIO ONE Urban AC KMJQ (MAJIC) had its lowest score since JULY (6.3-6.1) to fall back to #4. COX RADIO Country KKBQ (93Q) remained at #5 but with its lowest total since FEBRUARY (5.5-5.2). On the other hand, RADIO ONE Top 40/R KBXX (THE BOX) had its best outing since DECEMBER (4.1-5.0) to advance two squares to #6.
Sound the alarm! KODA had its second straight down book 25-54. Wait … never mind. The station was still #1 and since KLTN was down at #2, the gap between the two widened to a full share. KGLK was off slightly but stable at #3. iHEARTMEDIA Alternative KTBZ (THE BUZZ) was up slightly to remain at #4. It was sharing the space with CBS RADIO Spanish Contemporary KLOL (MEGA), which rose from a tie at #6 with its best score in over a year. KMJQ may have remained stationary at #6 but the station did end a four-book slide with a nice increase. CUMULUS Top 40/M KRBE had its lowest number since JANUARY, which caused it to fall four places to #9.
Last month’s tie atop the 18-34 leaderboard was broken with a very loud bang. KBXX had its best book in over a year to wrestle control of the demo. This was no mean feat as iHEARTMEDIA Urban KQBT (THE BEAT) also had its best performance in over a year. Still, the stations were separated by more than a share. Two stations improved their lots and moved into a tie at #3. KTBZ advanced from a tie at #5 with its highest total since SEPTEMBER while KLOL flew in from #7 with its best book in over a year. KKBQ was off a bit and dropped back to #5. Two former members of the #5 club dropped back into a tie at #6. KLTN fell from a tie at #5 with its second straight down book while KODA stepped down from #4.
This is the second book in a row that KODA and KLTN switched places at the top of the 18-49 chart. It was SUNNY’s turn to lead as it was up slightly while KLTN lost a chunk of share. KBXX moved up to #3 with its highest score since DECEMBER. KTBZ was up to #4 with its best showing since NOVEMBER. KQBT remained in a holding pattern at #5 despite posting its best number in over a year. KLOL was up to #6 as it, too, landed its best book in over a year. KKBQ was off for the second straight survey and slid four places to #7.
WASHINGTON, DC: The More Things Change
You know the rest of that meme. And, it certainly applies to the radio ratings as the top seven stations 6+ were repeated in their exact same order this survey. HUBBARD News WTOP was a flat #1 but did hit double digits for the second book in a row (10.3-10.3). AMERICAN UNIVERSITY N/T WAMU was in the runner-up position (8.5-8.1). Next came two foes. HOWARD UNIVERSITY Urban AC WHUR was a flat #3 (6.5-6.5) while RADIO ONE Urban AC WMMJ (MAJIC) inched closer at #4 (5.5-5.6). iHEARTMEDIA Top 40/M WIHT (HOT) was next in line at #5 with its second consecutive up book (4.7-5.1). Then came iHEARTMEDIA AC WASH at #6 (4.4-4.4) followed closely by iHEARTMEDIA Classic Rock WBIG at #7 with its highest share since SEPTEMBER (4.2-4.3).
There was some movement among the top seven 25-54 but the players remained the same. Content continued to be king as WTOP and WAMU landed in a tie at #1. The former was up for the second book in a row while the latter lost a chunk of share. WIHT remained a solid, stand alone at #3 while those two foes from the above paragraph were in a tie at #4. WMMJ remained in place as it ended a strong three-book run while WHUR took one step forward with a healthy increase. CBS RADIO Top 40/R WPGC had a slight decrease and was in at #6 for the fourth book in a row. CBS RADIO Hot AC WIAD (FRESH) continued its run at #7 with a slight decrease.
Alert the media … wait, we are the media. WIHT failed to hit double digits 18-34 for the second time in the last three surveys. No worries, though, because the station was still an extremely strong #1. It is not often we see an NPR station perform at this level in this demo but WAMU is on quite the roll. It was at #2 again, up for the third book in a row and had its best book in over a year. Not a bad trifecta. RADIO ONE Urban WKYS (KISS) bounced back from last month’s big loss to take one step forward to #3. iHEARTMEDIA Country WMZQ moved up to #4 thanks to its highest share in over a year. iHEARTMEDIA Alternative WWDC (DC-101) may have “only” remained at #5 with a slight increase but the station did land its best book in over a year. WPGC had its lowest total in over a year to fall three places to #6 while WMMJ moved up five places to #7. The station has literally doubled its share from APRIL.
Last month’s tie atop the 18-49 leaderboard was broken as WIHT was up a bit while WAMU was flat. Naturally, that meant they were #1 and #2, respectively. That duo was followed by a pair of stations that had their best in-demo books in over a year. WTOP remained at #3 while WMMJ continued at #4. WKYS had a small rebound from last survey’s drop to inch up to #5. WPGC had its lowest score in over a year and slipped back to #6.
PHILADELPHIA: More Of The Same
The top five 6+ was in essentially the same order as before with one small addition. JERRY LEE RADIO AC WBEB (MORE) was off a bit (7.8-7.4) but took the top honors for the 12th book in a row. #2 CBS RADIO Classic Hits WOGL put up its best number in over a year (6.7-7.2) to get much closer to the leader. GREATER MEDIA Classic Rock WMGK had its best outing in over a year (6.0-6.5) to remain a solid #3. Cluster bro’ GREATER MEDIA Active Rock WMMR took total control of the #4 slot with its largest output since OCTOBER (5.5-5.9). iHEARTMEDIA Urban AC WDAS was flat (5.5-5.5) and slipped back to #5. It was in the same boat with CBS RADIO Country WXTU, which moved up from #7 with its highest mark since OCTOBER (4.9-5.5).
Last OCTOBER was a pivotal month for the top two stations 25-54. For WMMR it was the last time the station had a number this high. As a result it moved back to #1. For WBEB it was the last time it experienced a score this low. You might have guessed that the station dropped back to #2. WMGK had its best performance in over a year to move up to a solid #3. Three stations set up camp at #4. iHEARTMEDIA Alternative WRFF (RADIO 104.5) slipped back from #3 with its lowest mark since FEBRUARY. WDAS moved up from #5 with its best outing since that very same month. WXTU charged in from #7 with its finest outing since SEPTEMBER.
There was no longer a tie at #1 18-34. That was largely due to iHEARTMEDIA Urban WUSL (POWER). The station had a huge gain, which made the final tally the largest it’s been since SEPTEMBER. WMMR was actually up slightly but stepped back to #2. WRFF was down for the third book in a row but held on to its #3 rank. WXTU took one step forward to #4 with its fourth up book in succession. WMGK got a big boost from its best book in over a year as it advanced four places to #5. WBEB gave back all of last month’s big gain and dropped from #4 to #7.
It was a good month to be WMMR. The station moved up to #1 18-49 with its highest score since NOVEMBER. WBEB dropped back to #2 with its lowest total since SEPTEMBER while WRFF stepped back to #3 with a small decrease. WUSL was up a slot to #4 with its biggest book since SEPTEMBER. WXTU also took one step up – to #5 – thanks to its best showing since OCTOBER. WMGK was very close behind at #6 as it advanced two slots with a solid increase. iHEARTMEDIA Top 40/M WIOQ (Q102) ended a strong two-book run and it slid from #4 to #7.
ATLANTA: Talk The Talk
It was another “yuge” month for the talking heads as COX RADIO Talk WSB-A was #1 6+ for the sixth straight survey (9.0-8.4). COX RADIO Urban AC WALR (KISS) remained at #2 but was down to its lowest point since FEBRUARY (7.7-7.1). CBS RADIO Urban WVEE (V-103) was flat and happy at #3 (6.5-6.5). SALEM Christian Contemporary WFSH (THE FISH) was at #16 in JANUARY. Since then it has continually added share. It remained at #4 this time but with its highest water mark in over a year (5.4-6.1). iHEARTMEDIA Country WUBL (THE BULL) charged from #10 to #5 thanks to its beefiest performance since JULY (4.2-4.9). RADIO ONE Urban WHTA (HOT) was off slightly (4.9-4.8) to slide back into a tie at #6 with COX RADIO AC WSB-F (B98.5), which was up two slots with its best outing since FEBRUARY (4.4-4.8).
For the umpteenth (a very technical term) book in a row, WVEE was #1 25-54. The station was flat but maintained a comfortable lead over WHTA, which moved up to #2 with a slight increase. WALR dropped back to #3 with its lowest mark since JANUARY. WSB-A was off slightly but steady at #4. CUMULUS Top 40/M WWWQ (Q100) was up enough to take sole possession of the #5 position. WFSH was very close behind as it swam upstream to #6 with its fifth positive book in a row. iHEARTMEDIA Top 40/M WWPW (POWER) dropped four slots to #9, ending a strong two-book run.
For the third straight survey, WHTA was #1 18-34 and continued to lead the field by a wide margin. WVEE remained at #2 as it ended a rather dramatic three-book slide. As recently as MARCH, WFSH was sitting at #19 in this demo. Since then it has moved to a tie at #13, then #8, and now to its highest rank in over a year – #3. WWPW slid back to #4 as it was off for the second book in a row. Two stations came together at #5. WWWQ slid back from #4 despite a small gain while ENTERCOM Hot AC WSTR (STAR) moved up from a tie at #9 with its best performance in over a year.
Though WVEE had been in the throes of a three-book slide 18-49, the station never lost its lead. It was up this time and widened the gap over #2 WHTA, which was flat. Since JANUARY, when it was #20, WFSH has almost tripled its share in this demo and this time landed at #3. WUBL moved up three spots to #4 with its fourth straight up book. Three stations were spending quality time together at #5. WWPW dropped back from #3, ending a two-book run while WALR took a step back from #4 with its lowest share since DECEMBER. WWWQ moved up from #6 with its highest score since JANUARY.
BOSTON: Hooked On Classic Hits
The order of the top five 6+ remained unaltered from the previous book. GREATER MEDIA Classic Hits WROR was #1 for the sixth month in a row and had its highest share in over a year (7.7-8.3). Since abandoning the BOBBY HELMS format, GREATER MEDIA AC WMJX (MAGIC) has been up in every book since JANUARY. The station remained at #2 (7.3-7.5). iHEARTMEDIA Top 40/M WXKS (KISS) continued at #3 with its second up book in a row (6.7-6.9). The continued success of the RED SAWX kept ENTERCOM Sports WEEI-F at #4 though the station was off slightly (5.9-5.7). CBS RADIO News WBZ-A remained at #5 but with its smallest share in over a year (5.6-5.0).
The 25-54 race got as close as is mathematically possible without it being a dead heat. WMJX was off a bit but held on at #1 while WXKS was up slightly to close the gap from its #2 position. WROR moved up to #3 with its best performance in over a year. Then, it was all about the sports. CBS RADIO Sports WBZ-F (THE SPORTS HUB) slid back to #4 with its lowest score in exactly a year. It was still a half share ahead of WEEI-F, which was off slightly at #5. GREATER MEDIA Rhythmic AC WBQT (HOT) was a flat #6 but is very close to cracking the top five.
For the first time since OCTOBER, WXKS was the #1 station 18-34. It held a small lead over WBQT, which moved up to #2 with a small increase. After five consecutive surveys in the top spot, CBS RADIO Top 40/M WODS (AMP) fell to #3 with its smallest number since NOVEMBER. iHEARTMEDIA Top 40/R WJMN (JAM’N) had its best showing since JULY to remain at #4 while WMJX inched up to #5 with its best Frosty-free performance since NOVEMBER. WROR slipped back to #6 with its second straight down book.
Make it six 18-49 wins in a row for WXKS. The station held a noticeably large lead over WMJX, which remained at #2 with its best book of the year. WBQT took two steps up to #3 with a slight increase while WROR was also up two to #4 with its highest mark in over a year. Two cluster mates fell back and into a tie at #5. WBZ-F dropped from #3 with its lowest output in exactly a year while WODS slid from #4 with its smallest share since all a-caroling, a-caroling we were going.
On that note, we conclude round two of our exclusive ratings analysis. The Ratings Experts from RESEARCH DIRECTOR, INC. will reconvene in this same space to bring you the comings and goings from DETROIT, MIAMI, SEATTLE-TACOMA, PHOENIX, and MINNEAPOLIS-ST. PAUL. Wait for it …