Classic Hits, Classic Rock Top Nielsen June PPMs
July 12, 2016 at 7:32 AM (PT)
In each of the past two SUMMER rating periods, the Classic Hits format has grown its share of national listening more than any other format. The release of NIELSEN's JUNE PPM survey results affirm the gains of not only Classic Hits, but of the Classic Rock format as well.
In a new blog post, NIELSEN writes, "Despite trailing Classic Hits in audience share among listeners 6 and older in JUNE, Classic Rock had a strong showing among both Millennials (tying last SUMMER’s record 4.8% share) and adults 25-54 (registering its highest share since a year ago). This JUNE marks the fourth straight SUMMER that the format has matched or increased its share in a year-over-year comparison."
The SUMMERTIME radio listening story isn’t complete without mentioning Classic Hits, notes NIELSEN, and in JUNE the format posted higher results across all three of the demographics. But the real story lies in the historical comparisons to where Classic Hits stood in past years. JUNE 2016 marks the format’s highest JUNE share in PPM measurement, and bodes well for the rest of the SUMMER. If in a few months’ time if Classic Hits is once again crowned the “format of the summer,” it will mark the third consecutive year it has held this title.
NIELSEN sums up, "Sticking to historical comparisons we can also see that the Country format in JUNE — perennially a summertime gainer — saw some of the lowest shares we’ve captured in several years. In 2013, Country claimed the title of 'format of the SUMMER' after a big mid-year ratings boost; it then carried that momentum into the next year before cooling off, and Country has yet to regain those same levels of audience share in PPM markets in the past few years. This month, we see Country register its lowest JUNE shares since 2012 among persons 6 and older (7.5% in June 2012), Millennials (8.6% in JUNE 2012) and 25-to-54 year-olds (7.2% in JUNE 2012).