Kendrick Lamar, Reebok Team Up On New 'Perfect Split' Sneaker Line
July 13, 2016 at 12:00 PM (PT)
KENDRICK LAMAR and REEBOK CLASSIC are teaming up on the new CLASSIC LEATHER "PERFECT SPLIT" pack collection of sneakers in men's and women's styles, launching this FRIDAY, JULY 15th.
The style claims to "bring the split sides of KENDRICK's personality to life," as the white and stone base is updated with contrasting color-blocked accents, alongside a "split" rubber outsole combining retro "gum" with contemporary "ice."
Acclaimed director NABIL photographed KENDRICK for the promotional campaign entirely on vintage camera equipment. The series of raw, candid portraits capture the GRAMMY winner in a range of poses, which reflect the different sides to his personality.
The sneaker will be available for $74.99 at retailers including REEBOK.COM, CHAMPS and FOOTACTION.