SalesFuel Creates Business Development Team With Two New Hires
July 14, 2016 at 12:50 PM (PT)
SALESFUEL, a leading team of sales, marketing and management strategists, has added two executive members to its expanding staff as a business development department, to lead the development, incubation, marketing and sales of new products for sales enablement.
STACEY SEDBROOK is named VP Strategy & Business Development to develop and sell new products, manage strategic partnerships, create new pathways for sales of SALESFUEL's product portfolio – including ADMALL – as well as oversee the marketing and business development teams.
Said SEDBROOK: “My passion in the past several years has been in building better sales teams which includes leadership, data intelligence, and tools that improve the seller’s sales process. As an industry, we’ve seen a lot of energy around the consumer journey and more recently we’ve seen the focus shift to building out and streamlining the seller journey. SALESFUEL offers a blend of strategic intelligence and a robust tool set that provides a foundation for data-driven sales methodology.”
SEDBROOK joins the company from BIA/KELSEY, where she served as SVP Strategic Sales.
Also joining from BIA/KELSEY is KELLY BENISH as Director of Business Development. Her duties include identifying and selling to new clients, creating strategic relationships with associations and marketing groups, and improving brand awareness, particularly in the digital arena. Her previous position was VP Business Development. Prior to that, BENISH served in publishing and sales leadership roles with CIVIC SCIENCE and SEARCH INFLUENCE.
Added SALESFUEL President/CEO C. LEE SMITH: "The creation of our business development team is natural progression. We’re excited to have such knowledgeable, reputable and respected people to lead our efforts in helping our clients transform their sales teams for the digital age.”