Def Jam Ups Mildred Delamota To VP/Content Creation
July 20, 2016 at 12:52 PM (PT)
DEF JAM RECORDINGS has launched a new creative department for the creation and delivery of media and content, promoting MILDRED DELAMOTA to Vice President, Content Creation, it was announced today by DEF JAM EVP/GM FAISEL DURRANI.
DELAMOTA has been an industry leader in transforming label services, bringing music videos in-house, and garnering acclaim for producing videos for every artist on the DEF JAM roster. She has several directing credits to her name, and has art-directed countless visual campaigns.
DELAMOTA will serve as head of the new department, responsible for the creation of artist-driven content to be exploited through DEF JAM’s marketing initiatives, media campaigns, and social platforms. DELAMOTA, based in NEW YORK, will report directly to DURRANI.
Reporting to DELAMOTA will be newly hired videographer/director SEBASTIAN SDAIGUI, who has shot and directed videos for DEF JAM artists BIBI BOURELLY and JAHKOY, among others.
Commented DURRANI: “MILDRED is building a modern, in-house creative agency designed to meet the needs of our artists and our marketing team by delivering engaging, top-notch content. I can think of no one better suited to step into this role. She is a respected industry veteran with a unique viewpoint and an unmatched ability to articulate our artists and our culture.”
Added DELAMOTA: “It has been an honor to be a part of the creative evolution of DEF JAM’s powerful history and culture. I would like to thank STEVE BARTELS and FAISEL DURRANI for giving me the opportunity to lead this department and the chance to continue creating.”
DELAMOTA has served as Senior Director, Video Production, since last year. She first joined ISLAND DEF JAM MUSIC GROUP (IDJ) in 2000, as Video Production Assistant, and was promoted three years later to Video Production Manager. In 2006, she was named IDJ Creative Director, which post she held until 2010, when she was appointed Creative Services Director.