iHeartMedia, Cumulus, Entercom, Cox, Sun Broadcast Group And Shazam Collaborate On New Audio Measurement Solution
New System Maximizes Companies’ Proprietary Data Assets To Advance Measurement Across Both Broadcast And Digital Audio
July 21, 2016 at 6:13 AM (PT)
iHEARTMEDIA, CUMULUS, ENTERCOM, COX, and SUN BROADCAST GROUP have entered a strategic alliance with SHAZAM for an audio audience measurement solution in the U.S. that will deliver market- and station-level audience metrics across all radio formats. This new measurement solution for broadcast and digital audio brings together these companies’ proprietary data assets and measurement capabilities. Utilizing the audio recognition technology available and information from specific geographic markets, it will leverage information collected from tens of millions of devices to produce the accurate, stable, cross-platform audience metrics that the industry has been waiting for.
“We welcome this kind of innovation in the audio sector, particularly as more and more advertisers are turning to audio solutions to reach the hundreds of millions of audio consumers monthly,” said HORIZON MEDIA Pres./CEO/Founder BILL KOENIGSBERG. “A solution that better measures audio is good for us, for our clients, and for their brands.”
“SHAZAM delivers unparalleled audio insights that will enable stable measurement across both digital and broadcast radio, making this an extremely exciting initiative for both iHEARTMEDIA and the audio industry,” said iHEARTMEDIA Pres./Research and Insights RADHA SUBRAMANYAM. “The richness of our data, combined with SHAZAM’s measurement capabilities, will enable much deeper insights than traditional audio measurement does, and we believe it’s a necessary and valuable addition to the evolving multi-platform audio measurement marketplace.”
"SHAZAM's audio insights can be an empowering measurement tool for CUMULUS MEDIA, as well as the audio industry," said CUMULUS Chief Insights Officer PIERRE BOUVARD. "Clients are demanding more insights and targeting capabilities from media companies, and radio needs to offer what has become basic table stakes. SHAZAM can help us deliver on these expectations."
“We are pleased to be working with SHAZAM and the industry in support of an alternative audience measurement tool that will provide more robust information on the hundreds of millions of local radio listeners,” said ENTERCOM Pres./CEO DAVID FIELD. “With this type of innovation, we believe media strategists and planners will be prompted to re-think their media mix models to give radio its fair share of the media buy.”
“We like what we see going on with SHAZAM,” said CMG Pres. BILL HOFFMAN. “Listeners have more contact with their brand of choice than ever before. We continue to get excited about Audience Measurement that keeps up with the rapid advances of technology to accurately account for who and what makes up our audience.”
“SHAZAM has become the industry standard in delivering fast, accurate audio recognition at scale,” said SHAZAM Chief Revenue Officer GREG GLENDAY. “We are thrilled to help support these radio industry leaders as they continue to innovate.”
The move caught the attention of NIELSEN, which released a statement saying, "We welcome new approaches to the marketplace, and as the global leader in audience measurement, we remain laser-focused on delivering innovative and superior quality audited processes and methods to the radio industry. NIELSEN has the only representative measurement of radio listening. Year over year, NIELSEN invests millions of dollars in our products and services, ensuring that our measurement and panels continue to meet the currency-quality standards the industry demands. NIELSEN remains committed to our audio technology and we are always investigating new technologies and trends that will allow us to deliver high quality radio ratings and insights."