This Week's Merge: What Radio Can Teach Marketers Lacking Skills
July 27, 2016 at 3:59 AM (PT)
CUMULUS and WESTWOOD ONE VP/Social and MERGE author LORI LEWIS writes, "I read a piece the other day titled, 'Marketers Lack the Skills to Deliver on Customer Experience'.
"The article was about using data and personalization to build stronger relationships with consumers. And according to the decision-makers interviewed, they put much of the fault for their inability to deliver outstanding customer service on the lack of necessary skills among their own employees.
"Perhaps the solution for these big brands struggling to provide real customer experience is to hire radio to teach them what the core tenets of brand building are really all about today."
Read more about putting fans first in MERGE which is designed and written to help assist the radio and record industry in the social and digital space.