Warner Music Group Becomes First Major Music Company To Partner With Streaming Video Platform, Vadio
July 27, 2016 at 6:56 AM (PT)
VADIO, a video streaming platform for media companies and brands, and WARNER MUSIC GROUP (WMG) will partner, giving VADIO and its distribution partners access to thousands of music videos from across WMG’s roster of artists. VADIO’s network of partners includes web destinations and apps that host more than 80 streaming music video channels. WMG is the first major music company to partner with the streaming video platform.
“VADIO provides a smart service that gives partners quick and easy access to our artists’ content, within a ready-to-go video platform,” said WMG Exec. Counsel/Business Affairs, Strategic and Digital Initiatives RON WILCOX. “VADIO’s extensive distribution network of video channels expands the potential for WARNER MUSIC artists to connect with new fans, while creating new revenue streams on our artists’ behalf.”
“We pride ourselves on empowering new business models that create new revenue streams for content creators and media partners. For that reason, we are very excited about our partnership with WARNER MUSIC GROUP,” said VADIO CEO BRYCE CLEMMER. “We believe video will get integrated into every digital media destination. Therefore, we are making it possible for artists, brands, and media partners to deliver high quality videos by making WARNER’s video library viewable across large scale consumer experiences."