Point-To-Point Ups Susan Bacich To VP/Strategy And Audience Insight
July 27, 2016 at 3:22 PM (PT)
POINT-TO-POINT has promoted SUSAN BACICH to VP/Strategy and Audience Insight, effective immediately. Previously, BACICH was VP/Marketing for YEA! NETWORK, the distributor of the syndicated KIDD KRADDICK in the Morning. In this new role, BACICH will work closely with POINT-TO-POINT’s partners to create and implement successful marketing strategies and award winning campaigns.
“POINT-TO-POINT has been creating successful audience development for our clients for 25 years. With SUSAN’s new role, we are making a commitment to strategic development of direct marketing channels to super serve our current and new clients,” POINT-TO-POINT co-Founder RICK TORCASSO said.
“Everyone at POINT-TO-POINT enhances our clients’ ability to create better and more robust campaigns, but in her new role SUSAN makes it simpler for our clients to swiftly and substantively collaborate with us about more impacting ideas,” Pres. TIM BRONSIL added.
“With the changing media landscape we have noticed a shift in our clients’ needs," SUSAN BACICH said. "Clients are wanting more strategic campaigns and as the experts in ‘Audience Development Solutions,’ I look forward to helping them achieve success.”