Koral Young Group, Indie U Team Up On College Marketing Campaign
July 29, 2016 at 1:02 PM (PT)
Music marketing experts KORAL YOUNG GROUP, a full-service artist development agency specializing in online marketing and public relagtions has joined forces with INDIEU, an online music platform that connects musicians to college students, to help musicians further their careers. As part of the deal, INDIEU artists can choose from more than 10 services offered by KORAL YOUNG GROUP and can receive an exclusive 50% discount on the first month of services for digital PR, community seeding, and social media management help.
INDIEU founder NATALIE EDELL explains, "INDIEU allows users to follow the music tastes of their friends, create playlists, and stream and download thousands of songs for free. With over 50 student representatives in 20 schools across the nation, INDIEU helps artists grow a strong localized college fan base while providing students with everything they need to know about their local music scene."
INDIEU will soon launch an event creation tool in which students can create their own events, book local artists to perform, and share in the revenues generated by ticket sales. A new artist services page also features music distribution service TUNECORE, online radio station EARBITS, and several direc- to-student perks.
According to KORAL YOUNG GROUP CMO and founder ERIK KORAL, the goal of the L.A. and ASPEN-based company is to "work closely with our clients to create strategic tailor-made campaigns. Whether an unsigned artist, a newly launched brand, or a band with previous campaign history, KORAL YOUNG GROUP pride themselves on meeting the individual needs of our clients.
KORAL YOUNG GROUP evolved out of the work of NADINE GELINEAU and THE MUSEBOX. KORAL and ANDREA YOUNG created KORAL YOUNG to continue THE MUSEBOX's legacy of serving musicians via publicity, promotion, and marketing services. KORAL YOUNG has added to their services social media strategy, SEO, radio promotion, touring, synch licensing services, community seeding, brand consulting, and street team management.