100+ Radio Stations Now Using Futuri’s TopLine
August 1, 2016 at 8:30 AM (PT)
In just six months since FUTURI launched its new TOPLINE Sales Service, more than 100 radio stations have signed up to receive the TOPLINE mobile app, desktop tool, and services, available on a barter basis.
ENTERCOM/MIAMI GSM AMY FREEMAN said, “TOPLINE is a huge asset for our sales team. In our first 60 days with their service, we closed $254,000 in new business which we attribute to them. Their support department is excellent, providing quick turnaround with quality information. Convenient mobile and desktop tools make it easy to access in or out of the office. TOPLINE is truly top-notch!”
CUMULUS MEDIA/DALLAS & HOUSTON RVP DAN BENNETT reports, “TOPLINE has helped our sellers tell a more compelling story on why our stations are a great vehicle to reach consumers. They are fast, accurate and extremely creative in what they present.”
FUTURI SVP/Sales TRACY GILLIAM notes, “TOPLINE has blossomed into a complete suite of support for radio sellers, providing powerful customized sales materials overnight based on proprietary consumer research, NIELSEN ratings, and SCARBOROUGH qualitative data. Inside the TOPLINE app, sellers can also access ‘Real-Time Category Trends,’ a view on what’s trending on social media pertaining to each of the top advertising sales categories. TOPLINE’s service also includes 24/7 access to a variety of sales training videos, ideal for new broadcast sales professionals entering the television and radio industries."