Pandora Partners With Moat For 'Seamless' Ad Buys
August 3, 2016 at 6:23 AM (PT)
PANDORA VP/Revenue Operations CHRIS RECORD took to the company blog recently to unveil a new deal with digital analytics company MOAT, which allows advertisers to seamlessly buy 100% in-view impressions across mobile in-app and desktop.
RECORD wrotes, "Did you know that nearly 90% of consumers’ mobile time spent is on mobile apps? Today, mobile apps are the go-to source for everything from personal connection, to entertainment, to grabbing transportation. As a result, U.S. mobile in-app ad spending will reach $29.6 billion in 20162, with marketers investing on the platforms where people spend the most time. As brand dollars migrate to mobile in-app, there is a growing shift in the expectations around campaign measurement with advertisers wanting to go beyond the standard impression and click to ensure their messages are actually seen. At PANDORA, we understand that attention is key and the starting point begins with viewable impressions. This is why we are proud to announce PANDORA’s integrated solution, powered by digital analytics company MOAT."
He continues, "Making sure ads are seen is crucial to increasing ROI and reaching mobile advertising goals. Giving advertisers the option to buy viewable impressions allows our advertising partners to reach their intended audience on PANDORA while delivering on a key performance indicator: cost per viewable impressions," and noted, "In developing PANDORA’s solution we saw an opportunity to drive mobile in-app measurement forward for the industry, while delivering a simple and seamless option for our brand partners to transact on viewability metrics. In order to accomplish that goal, we partnered with third-party provider MOAT, the only MRC accredited vendor for mobile in-app viewability measurement."
Read the full post here.