Pandora Picks MTV VMA Winners Based On Listener Data
August 9, 2016 at 12:11 PM (PT)
PANDORA is using its listener data to predict the winners of this year's MTV VIDEO MUSIC AWARDS, which are being held at NEW YORK's MADISON SQUARE GARDEN on SUNDAY, AUGUST 26th at 9p (ET/PT) (NET NEWS 7/26)
ADELE's "Hello" is PANDORA's pick for Video Of The Year, citing that, since the song was released in OCTOBER, it has averaged over 1.6m thumbs-up per month
RIHANNA f/DRAKE's "Work" is the choice for Best Female Video, with PANDORA noting, since the song was released in late JANUARY, it has garnered a total of more than 35.9m thumbs-up.
DRAKE's "Hotline Bling" is tapped in the Best Male Video category, averaging 1.3m thumb- up per month since its release last AUGUST.
BRYSON TILLER will be the winner for Best New Artist, according to PANDORA, with more than 585m spins and a 10.7% increase in artist station adds over the past year.