Rock KKZR Flips to Contemporary Christian
October 16, 2006 at 6:49 AM (PT)
ARCHWAY Rock KKZR (THE RAZOR 93.3)/LITTLE ROCK flips to Contemporary Christian music format today (10/16). Citing a rise in popularity and increasing sales in the genre, the new SPIRIT 93.3 will feature popular AC artists such as MICHAEL W. SMITH, AVALON and AMY GRANT.
ARCHWAY Market Manager DAVID ROEDERER says, “Our research indicates LITTLE ROCK is underserved in the fastest growing music genre sweeping the country. A format that offers Adult Contemporary music featuring Christian artists like AMY GRANT, MICHAEL W. SMITH, AVALON and many more, coupled with family-oriented values, is proving hugely popular throughout the U.S. SPIRIT 93.3 will be LITTLE ROCK’S first radio station offering entertainment and uplifting music in a family-filtered environment safe for children and adults. LITTLE ROCK is an important city on any Christian artist live tour, and it is clear our community would like to hear more of this great music every day on a local radio station. We are very excited to serve LITTLE ROCK families in this most responsible way.”
THE RAZOR website (www.933therazor.com) flashes the new SPIRIT 93.3 logo and allows visitors to listen online while the new website is under construction.
For more information contact AERON PETERS, SPIRIT 93.3, 400 Hardin Road, Suite 150, LITTLE ROCK, AR, 72211 or by phone at (501) 219-1919.