This Week's Merge: Advertising Partners Are Looking For Influential Radio Talent In The Social Space
August 17, 2016 at 3:59 AM (PT)
CUMULUS and WESTWOOD ONE VP/Social and MERGE author LORI LEWIS writes, "While the concept of 'influencers' has always been around, more and more brands are starting to ask questions about radio talent posting or tweeting on behalf of their campaigns.
"Brands know the weight talent can carry.
"But because the whole "influencer" thing hasn't been executed at scale with any type of uniformity - many simply make up the metrics that matter and price it out as they go.
"It's the Wild West.
"But how do we price endorsements via social media, and what are the most effective tactics?"
Read more about the value of influential radio talent in MERGE which is designed and written to help assist the radio and record industry in the social and digital space.