Katz Media Group 'Local Vote' Study Looks At Independents In Battleground States
August 18, 2016 at 4:43 AM (PT)
The latest release from KATZ RADIO GROUP's LOCAL VOTE 2016 study looks at radio's place in reaching independent voters in the "battleground states."
In the study, conducted in OHIO, FLORIDA, PENNSYLVANIA, NORTH CAROLINA, VIRGINIA, WISCONSIN, and COLORADO, where one in four voters are identified as independent, radio tops all media in reach for independents with 94% reach as compared to 88% for broadcast TV, 85% for cable TV, and 62% for mobile internet. The same applies for Millennial and Generation X independents.
Formats reaching Millennial independents on a weekly basis include Top 40 (54%) and Rock (52%), each reaching more than TV categories like Broadcast Prime (45%), Local TV News (44%) and Cable News Channels (26%). Overall, battleground state independents listen to several formats more than they watch any individual cable news channel.
See the study's highlights here.