Kobalt Uses Data, Technology To Curate David Gray 'Best Of' Spotify Weekly Playlist, Physical Compilation
August 18, 2016 at 12:21 PM (PT)
KOBALT LABEL SERVICES and IHT RECORDS will release a new "Best Of" collection for DAVID GRAY in OCTOBER alongside a brand-new playlist format specially created for streaming services.
With "Best of DAVID GRAY Weekly,” KOBALT is updating the “greatest hits” concept from the traditionally static snapshot to a dynamic format, automatically updated on a weekly basis. With this new project, KOBALT is once again utilizing data, technology and the digital streaming revolution to broaden creator opportunities and ensure fans have the power to optimize their listening experience.
KOBALT has identified the most impactful way to use data and transform the conventional style of releasing a greatest hits album into a format that fits the digital streaming age. Using advanced proprietary software, the company created, "Best of DAVID GRAY Weekly” (which will live on SPOTIFY as a playlist) in a way that reflects how fans are listening to his music.
Commented GRAY: “What we have on our hands is an ever-evolving ‘Best Of’ that is different every week, every month, every year, every decade. The more you stream a track, any DAVID GRAY song, the higher in the playlist it appears.”
Said KOBALT LABEL SERVICES VP Global Marketing Strategy DAVID EMERY: "For an artist with such a great catalog of massive hits like DAVID GRAY, we wanted to take a step back and rethink what a Greatest Hits compilation should be in 2016. As we're a technology company as well as a music company, we have the power to sift through the massive amounts of data we receive every day from streaming services and utilize that to be able to create something innovative and exciting for his fans."
SPOTIFY Senior Account Manager CHRIS STONEMAN added: "SPOTIFY are thrilled to partner with KOBALT in helping artists use our data in new and original ways. In re-imagining the 'Best Of' album for the streaming age, they've provided a better experience for fans whilst creating opportunities for the artist."
GRAY has a worldwide agreement with KOBALT LABEL SERVICES that covers both his most recent album, "Mutineers," as well as his back catalog, including his breakout multi-platinum album, "White Ladder." He will be releasing a new "Best Of DAVID GRAY" compilation on CD, double-CD and LP on OCTOBER 14th, featuring a selection of tracks from across his extensive back catalog as well as two brand-new songs. The LP includes some of his biggest tracks, like "Babylon," "Sail Away" and "This Year’s Love," available on vinyl for the first time.To view the latest dynamic track listing, visit davidgray.com.