Eastlan Ratings Adds Las Cruces, NM With Adams, Bravo Mic Deals
August 22, 2016 at 4:27 AM (PT)
ADAMS RADIO GROUP and BRAVO MIC COMMUNICATIONS have chosen a new ratings vendor for the LAS CRUCES, NM radio market.
“ADAMS RADIO is extremely excited announce our new partnership with EASTLAN RATINGS in LAS CRUCES,” announced ADAMS RADIO GROUP Pres./CEO RON STONE. “We believe we will see more consistency from book to book versus what has been very unstable ratings in LAS CRUCES with the old service. Additionally, we see this partnership as one likely to grow into our other markets as current agreements expire.”
“Many companies and individuals fear change and we at BRAVO MIC COMMUNICATIONS are excited to be moving to a new vendor for radio listener metrics,” said BRAVO MIC GM/VP MICHAEL SMITH. “EASTLAN RATINGS listened to our concerns, was able to provide a solution and a value proposition, making the choice easy.”
“Radio broadcasters continue to tell us our painstaking focus on providing a credible and affordable audience measurement tool, based largely on a single respondent per household methodology, makes a whole of sense, said EASTLAN RATINGS Pres./CEO MIKE GOULD. “Especially at a time when the largest radio ratings vendor is dealing with how to explain the benefit of an expensive methodology that can include up to 16 participants per household.”
LAS CRUCES joins CHARLESTON, WV and DYERSBURG, TN as new EASTLAN markets this FALL.