Road Safety Org RADD Teams Up With Music Acts For DUI Awareness Campaign
August 22, 2016 at 2:13 PM (PT)
RADD, the entertainment industry’s voice for road safety, is partnering with emerging music acts for a DUI Awareness campaign to promote responsible driving, targeting the college and bar-going demographic ages 21–34.
The goal is to encourage everyone to "plan ahead" with a designated driver, ride share, cab or alternate form of transportation. The classic RADD tagline is highlighted: "Friends don't let friends drive drunk ... do you?"
Here's a PSA from FUN.'s NATE RUESS.