Cumulus Among First Using Twitter 'Moments' For Its Stations, Westwood One
August 25, 2016 at 4:35 AM (PT)
CUMULUS MEDIA is on board with TWITTER's "Moments" -- the recently-launched feature that aggregates tweets to tell stories -- for marketing its 452 radio stations and WESTWOOD ONE shows. The company is among the first to feature this new offering.
CUMULUS EVP/Corporate Marketing and WESTWOOD ONE President SUZANNE GRIMES said, “We are beyond thrilled to be part of this innovative feature from TWITTER. It’s the perfect marketing tool for the network and our stations, who pour their hearts and souls into their shows and their events. It allows them to connect with and extend real-time relationships with our listeners, our communities, and our advertising partners.”
“Beyond the incredible storytelling that ‘Moments’ offers us – it’s also an important way to give our audience a voice during events,” added VP/Social Media LORI LEWIS. “CUMULUS, WESTWOOD ONE, and our stations will do what we do best, which is to connect audiences to the moments that matter through their words, photos, videos, and gifs.”