This Week's Merge: Warning -- Facebook Just Announced They Will Start Removing Your Posts
August 30, 2016 at 4:00 AM (PT)
CUMULUS and WESTWOOD ONE VP/Social and MERGE author LORI LEWIS writes, "As you may have already experienced, more and more clients are requesting social in their media buys.
It's really an exciting time. Many of our CUMULUS markets like DETROIT, HOUSTON, MINNEAPOLIS, DALLAS, NEW YORK, CHICAGO and SAN FRANCISCO have since line itemed social media and are creating real revenue around it.
So it was especially important to pay attention when FACEBOOK rolled out its Branded Content Policy earlier this year.
FACEBOOK defines “branded content” as a post that features a third party sponsor. It requires every post with a third party to use what’s called the “handshake icon”
But since then, many Pages have been flagged for being incompliant with FACEBOOK's new terms. And FACEBOOK has been patient - until now.
Read more about "Warning -- FACEBOOK Just Announced They Will Start Removing Your Posts" in MERGE which is designed and written to help assist the radio and record industry in the social and digital space.