San Diego Radio Broadcasters Merges Into Southern California Broadcasters Association
August 30, 2016 at 2:22 PM (PT)
The SOUTHERN CALIFORNIA BROADCASTERS ASSOCIATION (SCBA) has announced that the SAN DIEGO RADIO BROADCASTERS ASSOCIATION has merged all of its membership into the SCBA effective SEPTEMBER 1st. This merger will make the SCBA the largest radio advocacy organization of its kind in the U.S.
SCBA President THOM CALLAHAM commented: “We are honored to have all of the SAN DIEGO RADIO BROADCASTERS as full members of the SCBA. SAN DIEGO is a very dynamic market and having all of their 31 stations now represented by one association creates a more powerful and effective voice for all of our SOUTHERN CALIFORNIA RADIO members.”
SDRBA Chairperson and iHEART MEDIA SAN DIEGO/RIVERSIDE, CA Region President MELISSA FORREST added: “The SAN DIEGO RADIO community wanted to continue our growth in revenue and relevancy and the board agreed that merging with the SCBA would be our best path forward to expand our influence and that of SOUTHERN CALIFORNIA RADIO.”
SCBA Chairperson and CBS RADIO SVP/Market Manager for LOS ANGELES DAN KEARNEY said: “We welcome SAN DIEGO as great new members of the SCBA and look forward to using our combined strength to advance AM/FM radio in SOUTHERN CALIFORNIA."
The SCBA’s new combined membership of 168 radio stations now covers 56,000 square miles of SOUTHERN CALIFORNIA, reaching 15.5 million radio listeners every week with a 93% total weekly reach. The SCBA is the longest continuously operating radio advocacy association in the U.S. and will celebrate 80 years of service to SOUTHERN CALIFORNIA and the industry in 2017. LOS ANGELES retains its title as the largest radio revenue market in the country.