NPR To Launch 'How I Built This' Podcast
September 6, 2016 at 8:11 AM (PT)
NPR is debuting a new podcast on entrepreneurship and invention, "HOW I BUILT THIS," on SEPTEMBER 12th. The show, hosted by GUY RAZ, also host of the TED RADIO HOUR, will look at the early years of now-familiar businesses like SPANX, CLIF BAR, SAMUEL ADAMS BEER, INSTAGRAM, and PATAGONIA, interviewing the creators about the trials and difficulties of starting up innovative businesses. Among the businesses to be profiled will be RADIO ONE, with founder CATHY HUGHES interviewed, and VIRGIN's Sir RICHARD BRANSON.
"We are living in the middle of an entrepreneurial renaissance all around the world. Many of the most iconic brands and companies we think of today were started by ordinary people with extraordinary grit," said RAZ. "HOW I BUILT THIS is the place where those people drop their guard, open-up and take us on a wild ride."
"HOW I BUILT THIS expands on NPR's mission to tell great stories," added NPR VP of Programming and Audience Development ANYA GRUNDMANN. "We're thrilled to share GUY's intimate and revealing conversations with people who have transformed our world."