Nielsen AutoTECHCAST Study: Safety More Important Than Connectivity To Car Consumers, But It's Close
September 6, 2016 at 10:53 AM (PT)
NIELSEN INSIGHTS has released information from its 2016 AutoTECHCAST study that shows consumers value safety above connectivity when considering what they want in their cars, but connectivity isn't far behind. The interest index scores, based on market price and differentiation, for the two categories were close -- 41.3 for Safety, 40.6 for Connectivity -- and were followed by Comfort and Convenience (40.2), Driver Assistance (39.1), and Fuel Efficiency (33.7).
Within the Safety category, low-speed collision avoidance, enhanced collision mitigation, emergency braking and steering, and automatic parking ranked highest. The most important factor remains price, but the importance of price fell 2% this year while safety gained 5% over the last three years and advanced tech grew 2%.
See more by clicking here.