Midroll Media Unveils New Shows From Rosie O'Donnell, Neil DeGrasse Tyson, Entertainment Weekly At Podcast Upfront
September 7, 2016 at 10:13 AM (PT)
At the IAB's PODCAST UPFRONT in NEW YORK TODAY (9/7), MIDROLL MEDIA announced several new podcasts coming to its roster, including a new show with ROSIE O'DONNELL and a second podcast for NEIL DEGRASSE TYSON.
O'DONNELL will host a new podcast for MIDROLL's EARWOLF network this fall; in NOVEMBER, the network will also launch a crime-genre podcast, "STRANGLERS," a look at the BOSTON Strangler murders, with 12 of the 13 killings remaining unsolved. Also coming are ENTERTAINMENT WEEKLY's "WHAT TO WATCH" (premiering FRIDAY), AMERICAN PUBLIC MEDIA's existing children's science podcast "BRAINS ON" and new "MAKE ME SMART" with MARKETPLACE's KAI RYSSDAL and MOLLY WOOD (in early 2017), and TYSON's new "PLAYING WITH SCIENCE," also coming in early 2017 and joining his "STAR TALK" on EARWOLF.
Chief Revenue Officer LEX FRIEDMAN said, “Our ability to offer advertisers custom, host-read spots on some of the largest podcasts in the world is unrivaled. Advertisers are consistently surprised and delighted with the measureable impact of the spots we sell across MIDROLL’s impressive network of shows. And we continue to announce incredible new shows with tremendous advertiser — and listener — appeal.” FRIEDMAN was joined by MARC MARON and KATIE COURIC at the upfront presentation.