WOIC/Columbia, SC Adds FM Translator, Paul Finebaum Show
September 9, 2016 at 8:56 AM (PT)
ALPHA MEDIA Sports WOIC-A (ESPN COLUMBIA 1230AM)/COLUMBIA, SC has added an FM translator simulcast on W235CH/ST. MATTHEWS, SC. At the same time, the station has picked up ESPN RADIO's regionally-syndicated PAUL FINEBAUM show.
ALPHA EVP of Programming SCOTT MAHALICK said, “The addition of 94.9 FM to WOIC AM gives us the opportunity to serve the FM audience in COLUMBIA with the premium sports brand in America. In addition, we are thrilled to add the king of the SEC, PAUL FINEBAUM, to ESPN 94.9. These moves help strengthen our commitment to sports radio in the Capitol City.”
“ESPN is the #1 brand in sports for a reason, and we are thrilled to be able to bring their resources, expertise, and energy to greater numbers of sports fans all over the city of COLUMBIA,” added SVP/Market Manager MIKE HARTEL.