Sunbelt Cities Dominate Upward Moves In Nielsen's Fall 2016 Survey Rankings
Nielsen Ending Paper Diaries By 2018 ... For TV, But Not Radio
September 15, 2016 at 4:18 AM (PT)
NIELSEN has updated its market rankings for the FALL 2016 survey, and it's the "SUNBELT" that shows the majority of upward moves. The largest market move is at #25 and #26, where SAN ANTONIO moves past PITTSBURGH. A bit further down the list, LAS VEGAS moves ahead of CINCINNATI at #30; AUSTIN rises to #34, passing KANSAS CITY; and RALEIGH-DURHAM is up to #38, with INDIANAPOLIS down to #39.
WEST PALM BEACH is up to #47; JACKSONVILLE rises to #48, while NEW ORLEANS drops to #49; and DES MOINES moves to #71, while SARASOTA-BRADENTON is up to #74.
Here's the new Top 100:
TV Ends Paper Diaries
NIELSEN has also announced it will provide all electronic measurement in its local television ratings across all 210 designated market areas (DMAs) by mid-2017. NIELSEN will incorporate Return Path Data from set-top boxes and other electronic measurement into local services, including the 140 TV markets currently measured by paper TV diaries, which will end the need for paper TV diaries in early 2018.
“By tapping into the strengths of Return Path Data and electronic measurement, and combining it with NIELSEN’s gold-standard panels and meters, we will be delivering a superior product to help all local clients address current challenges and be better positioned for future trends,” NIELSEN PRODUCT LEADERSHIP Pres. MEGAN CLARKEN said. “These enhancements are part of NIELSEN’s commitment to invest in and transform how local TV is measured in a cross-platform world across all screens and devices.”