T-Mobile, Optimedia And Katz Tap Radio Personalities For Day Long Promotion
September 16, 2016 at 4:48 AM (PT)
As a part of its new T-MOBILE ONE unlimited data plan campaign, nearly 60 on-air radio personalities nationwide will broadcast “unlimited” all-day, on behalf of the carrier’s movement to, "free consumers from the limitations of data plans." The campaign was organized by OPTIMEDIA, partnering with KATZ RADIO GROUP.
“Radio, and in particular DJs, have always been a way to dimensionalize the T-MOBILE Un-carrier story,” said OPTIMEDIA EVP/Managing Dir. JASON HARRINGTON. “The DJ lock-in is an exciting and innovative way to evolve our relationship with DJs while providing a bigger platform for them to evangelize their personal experience with T-Mobile and to announce the unlimited benefits that come with T-MOBILE ONE.”
“This dynamic T-MOBILE campaign is a great example of how the radio industry continues to provide unique experiential opportunities for advertisers to effectively engage with consumers in communities across the country,” said KATZ RADIO GROUP Pres./KATZ Partnerships CHRISTINE TRAVAGLINI. “As longtime endorsers of T-MOBILE, our radio personalities have a genuine connection to the brand and with their local listeners, providing an ideal platform for T-Mobile to emotionally connect with consumers — further reinforcing radio’s tremendous value in the media mix.”