Nielsen To Host Spanish PD Clinic In Las Vegas
September 16, 2016 at 5:00 AM (PT)
Building strong radio brands requires more knowledge than ever before, and NIELSEN notes, "our goal is to constantly arm broadcasters and content creators with the right tools to engage audiences and cut through in today's crowded audio world."
The company will host the NIELSEN AUDIO Spanish PD Clinic, a free, one-day seminar for Spanish-formatted radio stations covering the latest trends in Hispanic media consumption, industry trends and NIELSEN measurement enhancements. Attendees will be treated to a diverse lineup of speakers and presentations that will address topics including branding and marketing to Hispanic radio listeners, how Spanish-radio PDs can use streaming data to make more informed content choices, and global media consumption trends affecting Hispanics in the U.S.
"Hispanic consumers are not only highly engaged radio users, but their influence has important implications for programmers in the evolving audio landscape." said VP/Audience Insights JON MILLER. "We're excited to gather PDs, researchers and marketers for the event and spend the day parsing insights from the latest audience trends, Nielsen methodology changes, and key programming tactics for both Diary and PPM customers."
The Spanish PD Clinic happens on THURSDAY, OCTOBER 6th at the VDARA HOTEL & SPA in LAS VEGAS. The event is open to NIELSEN clients and their authorized consultants. Find out more about the event, including the agenda of speakers and presentations, click here.