AdLarge Media Debuts Shout To Me Platform
September 20, 2016 at 4:23 PM (PT)
ADLARGE MEDIA has launched SHOUT TO ME, an audience engagement platform that supercharges traditional call-in lines and revolutionizes the way radio stations interact with their listeners. SHOUT TO ME leverages sophisticated tools to intelligently process listener-recorded audio clips -- called shouts -- and make them available for radio stations to use on-air and online.
Listeners can record shouts using the station’s existing call-in line or smartphone application. Once recorded, the SHOUT TO ME platform:
* Instantly converts the audio to text, saving producers and screeners from needing to listen to each one
* Intelligently categorizes and tags the shouts, so station staff can quickly find the best ones to use on-air
* Tools to share the shouts online, on the station’s website, or via social media feeds
Broadcasters can also record their own shouts and, using SHOUT TO ME’s geo-targeting capabilities, push them out to mobile users to:
* Enhance local advertising campaigns
* Warn drivers about problems on the roadways
* Connect with listeners at sporting events or concerts
“The more stations engage with their audience, the more they can increase the time that listeners spend and interact with the station, and that attracts sponsors and increases revenue,” ADLARGE MEDIA Sr. Dir./Affiliate Marketing JESSICA SHERMAN said. “SHOUT TO ME connects radio stations directly to their audiences wherever they may be.”
“Anyone in radio programming knows listeners have always loved hearing their own voices on the air,” SHOUT TO ME Co-Founder JOHN COULTER said. "Our interactive audio platform enhances the listener experience and drives meaningful engagement with the listener’s favorite radio stations. Response during our rollout has been extremely encouraging and it became clear the next step was to partner with an industry-leading affiliate and ad sales organization. We feel very fortunate to be working with ADLARGE MEDIA, who shares our excitement and enthusiasm around the SHOUT TO ME opportunity.”
“SHOUT TO ME opens a whole new world of on-air and online sponsorship opportunities,” ADLARGE MEDIA VP/Business Development FRANK DESANTIS said. “It will definitely make an impact on radio station advertising as we roll it out nationally.”
Radio stations interested in SHOUT TO ME can contact JESSICA SHERMAN at (646) -759-8431 or firstname.lastname@example.org.