Outerloop Records, Cooking Vinyl America Team For New Global Label
September 21, 2016 at 11:14 AM (PT)
OUTERLOOP RECORDS has partnered with COOKING VINYL AMERICA on a new artist development deal. With a decade of experience managing bands such as DARKEST HOUR, REFUSED, CAMIFEX, ICE NINE KILLS, WE CAME AS ROMANS and ESCAPE THE FATE, OUTERLOOP founder MIKE MOWERY launched the label with two returning artists - CHASING SAFETY and YOUTH IN REVOLT, alongside new signings LORNA SHORE and MEGOSH.
To mark the announcement, the new venture has released a new cover video by YOUTH IN REVOLUT of ELLIE GOULDING's "Something in the Way You Move" which is embedded below.
Commented MOWERY on the new pact: "When we went looking for a new label home there were many people who expressed interest. Our track record for both managing and releasing developing artists is unrivaled. As a team, we have always been willing to go the extra mile for our artists to help them grow, and we are elated to have another arm of our company to help artists develop and prosper. HOWIE GABRIEL and MARC SCHAPIRO of COOKING VINYL AMERICA have demonstrated equal enthusiasm for what we aim to do and we cannot be more proud to partner with them."
OUTERLOOP has increasingly focused on their artists' branding, marketing, graphics, sponsorships and endorsements in-house.
Added MOWERY: "It's a cost we're willing to absorb because it's what we know is best for our artist's growth - and our consistent results time after time have proven that. The recorded music climate in 2016 moving into 2017 is in a precarious place, so we are excited to be able to offer that as a service to artists. For the artists we sign, whether we manage them or not, we aim to be an incredibly valuable team member who brings all of those services and experiences to the table."
Added COOKING VINYL's GABRIEL: "MIKE's instincts in working with young talent has proven that he has the skills and the ears to break new artists. We hope that with that talent and our marketing expertise and global reach we will be able to help him successfully break these new OUTERLOOP artists."
The first releases of the new partnership will include full-length albums from YOUTH IN REVOLT, CHASING SAFETY, LORNA SHORE and MEGOSH.
OUTERLOOP RECORDS was launched in 2013 by OUTERLOOP MANAGEMENT founder MOWERY as a solution for developing artists to take advantage of their recorded rights.