Vipology Rolls Out Two New Offerings
September 22, 2016 at 7:55 AM (PT)
VIPOLOGY has introduced two new digital products for radio stations at the NAB RADIO SHOW in NASHVILLE.
The first newly-launched product, VIPOLOGY AI (Audience Intelligence), is a digital solution that allows stations in any market size to gather critical behavioral research that supports local sales campaigns with real time consumer data that unlocks preferences, buying habits, and more and is designed to generate sales leads and support targeted multi-platform campaigns.
Concurrently today, VIPOLOGY launched the ‘next generation’ of broadcasting websites, VIRTUOSO BY VIPOLOGY.
VIPOLOGY CEO CHRIS PEASLEE said, “The entire team here is excited to be able to bring the next generation of websites to local radio.”
CTO BRIAN PARSONS ADDED, “We’re proud to empower local stations and groups alike with enterprise level content management and audience intelligence to effectively compete with all of the emerging digital pure plays. Using VIRTUOSO BY VIPOLOGY and AI together yields new insights that directly power local sales, arming them with critical data about their audience.”
For more information and to get VIPOLOGY AI (Audience Intelligence) and VIRTUOSO BY VIPOLOGY in your market for cash or barter, visit about.vipology.com or contact MICHAEL KAY at firstname.lastname@example.org or (888) 966-1VIP (1847).