iHeartMedia, Ad Age To Launch Advertising Podcast 'Tagline'
September 29, 2016 at 5:26 AM (PT)
IHEARTMEDIA and ADVERTISING AGE are launching a podcast about advertising and marketing, iHEART CEO BOB PITTMAN announced at ADVERTISING WEEK last night. "TAGLINE" will post twice a month on the iHEARTRADIO app and AD AGE's website. Going with a rotating host and guest roster, each episode's host will "tag" the next guests with a phone call at the end. The first season of 24 episodes will start in NOVEMBER.
“We are excited and a little scared to turn the mic over to our friends in advertising, to create the most honest, inspiring and entertaining dialogue on the industry, ” said iHEARTMEDIA Chief Marketing Officer GAYLE TROBERMAN. “Everything sound is exploding, radio, streaming and podcasts are all up significantly year over year, so the time is right to create an original audio series for the advertising community. We suspect there will be no shortage of talent or opinions to keep the content and listeners flowing.”
"Every day, people in the marketing community are whispering about what’s happened and what’s next – and now TAGLINE will let people all across the industry listen to those otherwise private conversations," said AD AGE Publisher JOSH GOLDEN. "Our audience wants to hear about the real conversations, frustrations, insights and resolutions that happen in the conference rooms late at night and this partnership with iHEART will expose exactly that.”