LaMusica Adds Video Content To Music Streaming App
October 3, 2016 at 5:11 AM (PT)
SPANISH BROADCASTING SYSTEM has added a full video channel line-up to its LaMUSICA music streaming app. The latest version of the app is available now and builds on its mobile music offering with bi-cultural/bi-lingual, short-form vertical video content highlighting the world of LATIN music, entertainment and pop-culture, created specifically by and for Hispanic Millenials.
LaMUSICA’s new landing page includes a video carousel enabling users to preview the latest content, which is updated more than 10 times a day. The new shows are comprised of “snackable” segments that range from 30 to 90 seconds, allowing users to instantly access the latest entertainment news while on-the-go. The programs include a countdown of the day’s music happenings, celebrity gossip, artist profiles, game shows and more. Additionally, a dedicated video section includes trending videos with the most shares on LaMUSICA, and an archive of previously released vignettes.
SBS Chairman/CEO RAUL ALARCON, JR. commented, “We’ve taken the mobile entertainment experience on LaMUSICA to a new level by creating a seamless audio and visual entertainment platform developed specifically for HISPANIC MILLENNIAL audiences. There is simply no other mobile platform designed to serve the unique interests of millions of young U.S. HISPANICS with the breadth of authentic LATIN programming that LaMUSICA offers. Our app not only unlocks the power of SBS’ original content, it also provides advertisers and marketers with a dynamic platform to tap into this enormous (and growing) consumer group.”
Mobile usage has increased 53% among HISPANICS from 2014 to 2015, and 94% of Spanish-dominant Hispanics now rely on mobile devices to watch online video, according to YAHOO! BOOST MOBILE has signed on as the exclusive launch sponsor of LaMUSICA and its branding will be organically woven into the app’s flagship video series, “Toma Nota” and “El Vacilón De La Mañana.”
SBS EVP/Digital Media JESUS LARA added, “We are thrilled to sign on BOOST MOBILE as our premier launch sponsor, who understands the power of LaMUSICA’s growing young LATINO audience. Short-form, vertical video adoption has been growing exponentially, and we are eager to bring this experience to LaMUSICA. The response to the app has been terrific and we are excited to introduce the new programming slate, which continues to reflect the deep-rooted relationship LATINOS have with music and pop-culture.”
More information about the LaMUSICA app can be found on www.lamusica.com.