Red Bull Records Names Katie Robinson Addis Global Head Of Marketing
October 3, 2016 at 11:20 AM (PT)
RED BULL RECORDS has appointed KATIE ROBINSON ADDIS Global Head of Marketing. Based in LOS ANGELES, KATIE will report to GM JOE CALITRI, spearheading all marketing efforts worldwide including branding and conceptual oversight, digital marketing, advertising, and D2C amongst other responsibilities.
Music marketing veteran ROBINSON ADDIS brought her 10+ years of experience to RED BULL RECORDS in FEBRUARY after serving as a Marketing Executive for INTERSCOPE GEFFEN A&M RECORDS, overseeing projects such as THE 1975 and MADONNA. She was previously Sr. Dir./Marketing at FUELED BY RAMEN/ELEKTRA RECORDS, where she was responsible for the development and execution of strategic global marketing plans for multi-platinum artists including BRUNO MARS, TWENTY ONE PILOTS, PARAMORE, FUN. and PANIC! AT THE DISCO, among others.
“I couldn’t be more excited about adding KATIE to the RED BULL RECORDS team," CALITRI: said. "Having worked with her at FUELED BY RAMEN, I’ve seen first-hand what she brings to the table with her outstanding marketing prowess and leadership skills. This is going to be a very exciting time for our label.”