Deezer Partners With Feature.fm To Become The First On-Demand Streaming Service To Allow Artists To Advertise Natively On Their
October 4, 2016 at 4:48 AM (PT)
FEATURE.FM, the first native song ad platform, and DEEZER have formed a strategic partnership to enable artists to promote their music as sponsored content directly within the Free DEEZER platform. Available to all artists, the service "guarantees their songs are listened to by a targeted audience, connecting music fans with great new music while simultaneously supporting artists with unprecedented exposure."
"Radio has always been the most powerful place to break an artist, but it’s always been inaccessible to most artists,” said FEATURE.FM Founder/CEO LIOR AHARONI. “The way people listen to the radio has changed and our mission is to be the new radio promotion tool in the music streaming era, allowing talented artists of any size to get airplay where people now consume music.”
“DEEZER aims to deliver the best experience to consumers in a way that also delivers what artists need to connect to their target audience,” said DEEZER VP/Ad Sales TRISTAN RACHLINE. “The launch of this service means artists can easily integrate their music into the Free DEEZER platform, reaching the right audience at the right time. Deezer’s technology has always been driven by innovation, superior design and functionality, so we are delighted to collaborate with Feature.fm to further enhance both the user and artist experiences.”