AdLarge Pacts With Marketron On Programmatic Platform For Network Radio Ads
October 6, 2016 at 6:18 AM (PT)
ADLARGE MEDIA and MARKETRON are joining forces to develop a new programmatic platform for network radio advertising, based on MARKETRON's Mediascape Marketplace and allowing network advertisers access to its radio inventory and campaign analytics.
“Along with MARKETRON, we are excited to bring to the network radio marketplace a simplified buying and selling model,” said ADLARGE Co-Founder-Co-CEO CATHY CSUKAS. “This is a significant initiative that will deliver an end-to-end network radio solution to stations and advertisers.”
"CATHY and I have always felt that network radio would benefit from a programmatic solution that served both advertisers and radio stations," said ADLARGE Co-Founder-Co-CEO GARY SCHONFELD. "When we approached (MARKETRON CEO) JEFF (HALEY), he got it immediately. We’re very glad to be partnering with him and his amazing team on this endeavor."