Nielsen Updates Music Connect To Break Out Streaming Data
October 10, 2016 at 10:48 AM (PT)
Since a recent NIELSEN's Music 360 report found that 80% of AMERICAN music listeners used an online streaming service (including music, video, and live-broadcast radio) in the last 12 months, up from 75% in 2015, NIELSEN has updated its Music Connect dashboard to discern where listeners are streaming by breaking out streaming data by over 200 U.S. markets.
Music Connect is a one-stop shop for clients to access sales, streaming, airplay spins, and audience, and social measurement data for the music industry. The latest update gives users the ability to break out on-demand audio streaming, as well as total music consumption for songs and albums, across all 210 NIELSEN-measured markets -- the most comprehensive market-level U.S. coverage available in the industry.
Paired with sales and airplay data, clients can now use Music Connect to understand the true impact of an artist’s tour, festival, promotional appearance or other regional event. Clients can also use granular geographic data to plan artist campaigns and new release strategies.
Market-level streaming metrics have also been added to Music Connect’s Top Album/Song by Market & Metric charts, as well as to the Insight reporting tool -- where clients can create and export custom reports based on their albums/artists/songs of interest. This data currently makes up approximately 70% of the total U.S. audio on-demand streaming data being sent to NIELSEN by providers.
“With users and usage growing week over week, the industry is now relying on the essential insights available in Music Connect,” NIELSEN MUSIC GM ERIN CRAWFORD said. “The deep market-level streaming and consumption data is just the latest Music Connect enhancement leading the industry. We’re confident that our development road map will continue to deliver more of what people are expecting, as well as some surprises that will reinforce our measurement authority.”