Pandora Rolls Out the Next Generation of Its Artist Marketing Platform
October 17, 2016 at 9:28 AM (PT)
PANDORA has revealed the next generation of its ARTIST MARKETING PLATFORM (AMP), a evolution of PANDORA’s suite of marketing tools that includes Artist Audio Messages, Featured Tracks and AMPcast.
“Our mission has always been to offer every artist the opportunity to find their audience on PANDORA - a fan base of more than 78 million of the most engaged listeners in streaming music today,” said COO/Head of PANDORA’s Music Maker Group SARA CLEMENS. “AMP eliminates guesswork, helps break new artists, surfaces new music from established artists and creates new revenue streams.”