Coca-Cola, Radio Express Partner For Coke Studio Radio Hour For Africa
October 19, 2016 at 3:27 AM (PT)
COCA-COLA has once again partnered with RADIO EXPRESS to produce, distribute and promote the original and fully customized and branded one-hour radio show for African music lovers, THE COKE STUDIO RADIO HOUR. RADIO EXPRESS will write and produce the 11-week program in seven versions and six languages, including: English, NIGERIA English version, French, Portuguese, Swahili, Amharic and Lugandan, and will secure air time on some of the stations.
The radio show, borne from COCA-COLA’s flagship television music show COKE STUDIO AFRICA, will debut its second season this month on key radio stations across AFRICA including ROYAL MEDIA’s CITIZEN RADIO in KENYA, RAYPOWER in NIGERIA and others top stations in TANZANIA, UGANDA, MOZAMBIQUE, GHANA, ETHIOPIA, RWANDA, MOZAMBIQUE, DEMOCRATIC REPUBLIC OF CONGO, TOGO, CAMEROON, IVORY COAST, SENEGAL and GHANA.
COCA-COLA CENTRAL EAST AND WEST AFRICA Strategic Marketing Manager COLAS VIVIAN ACHIENG said, “We are really pleased to continue our partnership with RADIO EXPRESS and to announce the start of Season 4 of COKE STUDIO. We will have the best artists across AFRICA collaborating to produce great music. This season we have introduced new music from up-and-coming artists across Africa that showcases the next generation of great African talent. We hope listeners will enjoy it.”
“We are excited to again be partnering with COCA-COLA, with the second season of the popular weekly branded music radio show, The COKE STUDIO RADIO HOUR, and are delighted that the first season of the show was so well received," RADIO EXPRESS Pres./CEO BARBARA ROUNDS said. "It is a thrill to produce, distribute and promote COCA-COLA’s radio component to their highly successful television program, COKE STUDIO AFRICA, which enables them to reach an even wider audience of music fans across AFRICA. This dynamic and entertaining radio program will continue to shine a bright spotlight on musical fusion between African artists, special behind-the-scenes content and social media features that will magnify the COKE STUDIO brand attributes and messages and build upon this energized and engaged community of music lovers.”